A good Gov2 inspiration
The Snowbirds help celebrate Canada's Naval Centenial
This weekend I realized that the Snowbirds have been a great Canadian Gov2 example for years. They certainly meet all the standards - They're all about engagement, they go where their audience is, they rely on user feedback to do their business, they foster innovation excellence in their team, when they fail it's very public, when they do fail, the mourn their losses, learn from mistakes and get back to work, and their users are often left with a deep sense of the aesthetics of excellence. You don't have to be a pilot nor in the military to recognize how good they are. As "advance staff" for the Canadian Forces the Snowbirds are an amazing asset and a great model of how engagement teams can be built. Oh, and they're also super badass.








